running event management

Create a memorable experience your participants will love

marathon management

Take your event to the finish line

Join the 50,000+ event organisers that use ACTIVE 's registration software to manage and grow their event.
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Running Software

Set your event apart from the competition

Whether you're organising a 5k or planning a marathon, give your participants a positive experience that they'll remember. ACTIVE's race management software gives your participants a seamless event experience, while providing you with running software that can help you manage all the details – from online race registration to marketing to results and more!


Get More Participants

Stay ahead of the competition and boost participation by marketing yourself as more than just another running event with ACTIVE.

Get more participants

bullet- FREE Listing – Increase your race audience by promoting your event on which attracts 2.5+ million unique visitors each month.
bullet- Integrate Social Media Tools – Runners are able to “like” and “share” your event when they register, promoting your event on as well as their chosen social media channels such as Facebook or Twitter.
bullet- Event Page Creator - Impress your race audience with a professional looking event page that is quick and easy to create and manage. No need for the help of outside designers or IT as no HTML knowledge is required!
bullet- Email Marketing - Drive race registrations by sending automated, targeted emails to your database. You can segment your lists in the system and schedule updates and confirmation emails.
We have spent over a decade building an online community of endurance athletes, and we can introduce them to your event via a variety of channels.



Manage your race with ease

Successfully manage all aspects of your event with running and marathon software that's built for events like yours.


Manage your running race with ease

bullet- Online Race Registration & Payments – Register participants and collect payments quickly and efficiently.
Collect registrations while on the go through your mobilised admin centre on race days.
bullet- Team & Group Management – ACTIVE’s race registration software allows you to accept and manage group registrations with ease.
bullet- Standard & Custom Reporting – Stay ahead of the race by making more informed decisions with reports on registration numbers, participant demographics, revenue streams and more!
bullet- Fundraising – Raise money and track donations with the fundraising widget.
bullet- Data Security – ACTIVE’s software is PCI Level 1 compliant so you can rely on our strict standards of data security to keep all your payment and event information safe.

Manage every aspect of your race with one easy to access race management system that helps you save time and keep your participants happy.




Build your brand

Give runners an experience that is unique, inspire loyalty, and save yourself time spent on admin tasks.

Manage your running event with ease

bullet- Mobile Event APP – Eliminate time consuming emails and phone calls by allowing participants to edit their registration information and access up-to-date event information on the go from their mobile device.
bullet- Meet and Exceed Participant Demands – Create wait lists, coupon codes, and early-bird registration discounts.
bullet- Custom Training Plans – Engage your participants and get your runners prepared for your race.

These loyalty tools build value for you brand and event, going beyond just online race registration technology.




Beyond & after the finish line, we are here to support you with:

Free Expert Advice

Partner with ACTIVE – With 10+ years in the industry and thousands of clients, we are not just another technology provider, we are the leading experts in our field. We can provide you with advice on everything from website optimisation, marketing best practices to pricing strategies.

Contact us for more info »


Unlimited support

Call or email us at no extra cost.
We provide technical support in your local language as well as an online help centre.

No matter what your question, our dedicated team of experts are on hand to help you.

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Easy and fast set up

We understand that planning a race can take up a great amount of time and resources.

Our race management software is simple to set up, allowing you to start processing registrations quickly and without hassle.

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our Clients are our inspiration for innovation

+55,000 satisfied clients around the world!

84 Eccleston Square, Pimlico
London, SW1V 1PX,United Kingdom
Phone: +44 (0) 207 554 0949